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After initial sales failed to meet expectations, the oats were sugar-coated, and the cereal's success grew. Piggy banks and plastic watches were introduced as cereal box send-away prizes as a marketing tactic to increase sales. The recipe for the cereal remained unchanged until the introduction of a new flavor: Chocolate Lucky Charms, in 2005.
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This is a list of breakfast cereal advertising characters. Cereal Partners Worldwide. Klondike Pete; Force Food Company. Sunny Jim; General Mills. Boo Berry ...
In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." In its original form, athletes were depicted on the sides or back of the cereal box, though in 1958 Wheaties began placing the pictures on the front of the box.
A cereal box prize, also known as a cereal box toy in the UK and Ireland, is a form of advertising that involves using a promotional toy or small item that is offered as an incentive to buy a particular breakfast cereal. Prizes are found inside or sometimes on the cereal box.
Absinthe glass, a short, thick-stemmed glass with a tall, wide bowl and some feature (like a ridge, bead, or bulge) indicating a correct serving of absinthe; Chalice or goblet, an ornate stem glass, especially one for ceremonial purposes; Champagne coupe, a stem glass with a wide, shallow bowl, for champagne (similar to a cocktail glass)
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