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Consumer Reports published a kids' version of Consumer Reports called Penny Power in 1980, later changed in August 1990 to Zillions. [48] This publication was similar to Consumer Reports but served a younger audience. At its peak, the magazine covered close to 350,000 subscribers. [49]
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The company has been selling books, media, jewelry, and other consumer items [5] since the 1980s. [9] PCH operates eight websites, including PCH Search and Win, PCH Lotto, PCH Games, PCH Save and Win, and Candystand. [1] [12] The company also sells magazine subscriptions at a discount and advertises subscriptions along with its sweepstakes. [47]
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Consumer Reports was established in 1936 to advance the Consumer Movement through product testing and advocating for consumer rights. Today the organization employs 500 people to conduct experiments at its laboratories, report the results, do journalism on consumer issues, and present the consumer perspective in policy discussions.
The print version of the magazine, which only broke even, was ended in 2000 by new leadership at the Consumers Union. [ 4 ] [ 7 ] An online version continued for 2 years with new interactive polls and archived articles from the print magazine at Zillions.org, finally discontinuing in 2007.