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The U.S. jeeps, developed during World War II, popularized the term "jeep" for any light off-road vehicle. In the U.S., the Jeep's successor from the mid-1980s was the AM General HMMWV series. The Red Army used the GAZ-61 and GAZ-64 during World War II, while the Eastern Bloc used the GAZ-69 and UAZ-469 in similar roles.
The "Jeep" brand has gone through many owners, starting with Willys-Overland, which filed the original trademark application for the "Jeep" brand-name in February 1943. [1] To help establish the term as a Willys brand, the firm campaigned with advertisements emphasizing Willys' prominent contribution to the Jeep that helped win the war. [ 1 ]
2007 Grand Cherokee Overland 2006 Jeep Grand Cherokee (UK) The WK Grand Cherokee debuted in 2004 for the 2005 model year at the 2004 New York International Auto Show with available Quadra-Drive II four-wheel drive, rear-seat DVD player and optional 5.7 L Hemi V8. The 3.7 L V6 engine replaced the 4.0 L straight-6.
It was the Jeep brand that Chrysler CEO Lee Iacocca wanted – in particular, the ZJ Grand Cherokee, then under development by Jeep engineers, which ultimately proved highly profitable for Chrysler (the nameplate remains in production today). However, the buyout included other attractive deal sweeteners for Chrysler.
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