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Sponsorship of teams is found throughout sports. Some of the most visible examples are found in the MLS as company names and logos are featured on team jerseys. For example, Alaska Airlines is the official jersey sponsor of the Portland Timbers while Valspar is the official sponsor of the Chicago Fire FC .
The All-American Bowl (currently branded as the Navy All-American Bowl for sponsorship reasons) is a high school football all-star game, held annually at the Alamodome in San Antonio, Texas. Typically played in January, the All-American Bowl is played between all-star teams representing the eastern and western United States.
The camp was sponsored by the corporations Vaccaro was signed to: from 1984 to 1992 Nike was the sponsor; in 1993 the camp was under the Converse brand, while from 1994 to 2003 Adidas was the sponsor. [10] After 2003, Vaccaro had a deal with Reebok [6] that lasted until the last edition of the camp in 2006. [11]
An Adidas executive and two other people affiliated with the company were arrested following an FBI investigation into college basketball bribes.
Adidas is also the New Zealand Rugby Union clothing sponsor and supplies clothing to all Super Rugby franchises, a selection of domestic teams and national referees. Adidas are also the official match ball supplier to the Heineken Cup. Adidas was the British and Irish Lions kit supplier from 1997 to 2013.
A sponsorship deal with Serbia will also expire in 2024. Puma lost its most prominent soccer sponsorship deal, with Italy, in 2022 to rival sportswear brand Adidas.
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Magic Johnson (pictured here in 1999) sponsored the event in the 1990s.. The Roundball Classic, originally known as The Dapper Dan Roundball Classic (also known as Magic Johnson's Roundball, Sonny Vaccaro's Roundball Classic, EA Sports Roundball Classic, Asics Roundball Classic) is well known in the sports world as the first national high school All Star basketball game.