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The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 aiming to build self confidence in women and young children. [1] Dove 's partners in the campaign included Ogilvy, Edelman Public Relations, and Harbinger Communications (in Canada) along with other consultants. [ 2 ]
In September 2004, Dove began its Campaign for Real Beauty, followed by the creation of the Dove Self-Esteem Project in 2006, by Geyner Andres Gaona and Amy. The campaign has been criticized as hypocritical in light of the highly sexualized images of women presented in the advertising of Axe, which, like Dove, is produced by Unilever.
Inspired by market research that suggested only 4% of women describe themselves as beautiful (up from 2% in 2004), and around 54% believe that when it comes to how they look, they are their own worst beauty critic, Unilever's Dove brand has been conducting a marketing campaign called Dove Campaign for Real Beauty that aims to celebrate women's natural beauty since 2005. [2]
80% of girls have used a filter or photo-editing app to change their appearance by the time they turned 13.
Dove's Ad Shows Daughters Learn Body Image From Mom When asked about their favorite and least favorite body parts the answers were surprisingly similar between the moms and daughters.
But a new commercial for Secret's latest "Whole Body" deodorant is encouraging women to use it "from pits to bits" and shows a spokesmodel spraying it underneath her sports bra and even down her ...
Color space: Uncalibrated: Sensing method: One-chip color area sensor: Scene type: A directly photographed image: Exposure mode: Auto exposure: White balance: Auto white balance: Focal length in 35 mm film: 26 mm: Scene capture type: Standard
Dove Cameron is reflecting on her time in Paris with a cheeky snap to mark the occasion.. The Descendants alum, 28, toasted her recent journey to France with a new Instagram post on Thursday, Oct ...