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A lookalike audience is a group of social network members who are determined as sharing characteristics with another group of members. [1] In digital advertising, it refers to a targeting tool for digital marketing, first initiated by Facebook, which helps to reach potential customers online who are likely to share similar interests and behaviors with existing customers. [2]
Facebook has developed targeting technology that allows advertisements to reach a specific audience. This is within the Facebook Ads product, available to users and businesses alike. While posting an ad through the Facebook Ad Manager , an advertiser is provided with a set of characteristics that will define their target market.
This includes country, region/state, city, metro code/zip code, organization, IP address, ISP, or other criteria. [1] A common usage of geotargeting is found in online advertising, as well as internet television with sites such as iPlayer and Hulu.
Claritas PRIZM Premier is a set of geo-demographic segments for the United States, developed by Claritas Inc., which was owned under The Nielsen Company umbrella from 2009 to 2016.
Hypertargeting refers to the ability to deliver advertising content to specific interest-based segments in a network.MySpace coined the term in November 2007 [1] with the launch of their SelfServe advertising solution (later called myAds [2]), described on their site as "enabling online marketers to tap into self-expressed user information to target campaigns like never before."
They find, assuming the cost per 1000 ad impressions (CPM) is $1, that: The marginal cost of a brand-related search resulting from ads is $15.65 per search but is only $1.69 per search from a targeted campaign. The marginal cost of a click is 72 cents, but only 16 cents from a targeted campaign.
Demographic targeting is a form of behavioral advertising in which advertisers target online advertisements at consumers based on demographic information. [1]They are able to achieve this by using existing information from sources such as browser history, previous searches as well as information provided by the users themselves to create demographic profiles of consumers.
Nonetheless, Facebook showed him ads targeting that attribute. The GDPR classifies personal data about sexuality as being sensitive, meaning it must be more tightly controlled. However, if the ...