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The chibi art style is part of the Japanese kawaii culture, [9] [10] [11] and is seen everywhere from advertising and subway signs to anime and manga. The style was popularized by franchises like Dragon Ball and SD Gundam in the 1980s. It is used as comic relief in anime and manga, giving additional emphasis to a character's emotional reaction.
Japanese manga has developed a visual language or iconography for expressing emotion and other internal character states. This drawing style has also migrated into anime, as many manga are adapted into television shows and films and some of the well-known animation studios are founded by manga artists.