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The soap was sold from brightly painted street cars with musicians, which helped lead the phrase "get on the bandwagon." [7] Babbitt was the first manufacturer to offer tours of his factories and one of the first to give away free samples. [6] He used the advertising slogans, "Soap for all nations" and "Cleanliness is the scale of civilization ...
During the second half of the century, clients included United States President John F. Kennedy, who wore Caswell Massey's Jockey Club cologne; his wife, Jacqueline Onassis (who bought avocado oil), and pop culture figures who shopped from the company's famously hand-illustrated direct mail catalog and who frequented the company's Lexington ...
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The Larkin Company, also known as the Larkin Soap Company, was a company founded in 1875 in Buffalo, New York as a small soap factory. It grew tremendously throughout the late 1800s and into the first quarter of the 1900s with an approach called "The Larkin Idea" that transformed the company into a mail-order conglomerate that employed 2,000 people and had annual sales of $28.6 million ...
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Leslie Cussons (1907–1963), English soap manufacturer, son of Alexander Tom Cussons; Thomas Tomlinson Cussons (1838–1927), English soapmaker, founder and chairman of the soap manufacturing company Cussons & Son; John Mills McCallum (1847–1920), Scottish soap manufacturer; Arthur McKenzie Dodson (1819–1874), American soapmaker
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