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In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (geographic information) in the process of planning and implementation of marketing activities. [1] It can be used in any aspect of the marketing mix — the product, price, promotion, or place ( geo targeting ).
Ghemawat emphasizes that different types of distance matter to different extents depending on the industry. Because geographic distance, for instance, affects the costs of transportation, it is of particular importance to companies dealing in heavy or bulky products. Cultural distance, on the other hand, affects consumers’ product preferences.
According to the marketing principle K = 3, the market area of a higher-order place (node) occupies one-third of the market area of each of the consecutive lower size place (node) that lies on its neighbour; the lower size nodes (6 in numbers and second larger circles) are located at the corner of a largest hexagon around low value the high ...
In geography and particularly in geographic information science, a geographic feature or simply feature (also called an object or entity) is a representation of phenomenon that exists at a location in the space and scale of relevance to geography; that is, at or near the surface of Earth.
Participatory GIS (PGIS) or public participation geographic information system (PPGIS) is a participatory approach to spatial planning and spatial information and communications management. [1] [2] PGIS combines Participatory Learning and Action (PLA) methods with geographic information systems (GIS). [3]
There exist two main types of spatial heterogeneity. The spatial local heterogeneity categorises the geographic phenomena whose its attributes' values are significantly similar within a directly local neighbourhood, but which significantly differ in the nearby surrounding-areas beyond this directly local neighbourhood (e.g. hot spots, cold spots).
Retail geography, or geography of retailing, is the study of where to place retail stores based on where their customers are. The use of retail geography has grown significantly in the past decade as a result of the use of geographic information systems . It first emerged in the United States in the 1960s. [1]
Most American geography and social studies classrooms have adopted the five themes in teaching practices, [3] as they provide "an alternative to the detrimental, but unfortunately persistent, habit of teaching geography through rote memorization". [1] They are pedagogical themes that guide how geographic content should be taught in schools. [4]