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  2. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    Google's search engine marketing is one of the western world's marketing leaders, while its search engine marketing is its biggest source of profit. [20] Google's search engine providers are clearly ahead of the Yahoo and Bing network. The display of unknown search results is free, while advertisers are willing to pay for each click of the ad ...

  3. Search advertising - Wikipedia

    en.wikipedia.org/wiki/Search_advertising

    In Internet marketing, search advertising is a method of placing online advertisements on web pages that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on Web pages with other published content.

  4. Search marketing - Wikipedia

    en.wikipedia.org/wiki/Search_marketing

    Search marketing is the process of acquiring traffic or customers via search engines such as Google, Bing, Yahoo and others. Search marketing generally involves two disciplines: SEO ( search engine optimization ) and SEM ( search engine marketing ).

  5. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  6. Backlink - Wikipedia

    en.wikipedia.org/wiki/Backlink

    Google's description of its PageRank system (January 1998), for instance, noted that "Google interprets a link from page A to page B as a vote, by page A, for page B." [10] Knowledge of this form of search engine rankings has fueled a portion of the search engine optimization (SEO) industry commonly termed linkspam, where a company attempts to ...

  7. Search engine - Wikipedia

    en.wikipedia.org/wiki/Search_engine

    Web search engine submission is a process in which a webmaster submits a website directly to a search engine. While search engine submission is sometimes presented as a way to promote a website, it generally is not necessary because the major search engines use web crawlers that will eventually find most web sites on the Internet without ...

  8. List of search engines - Wikipedia

    en.wikipedia.org/wiki/List_of_search_engines

    Cross-platform open-source desktop search engine. Unmaintained since 2011-06-02 [9]. LGPL v2 [10] Terrier Search Engine: Linux, Mac OS X, Unix: Desktop search for Windows, Mac OS X (Tiger), Unix/Linux. MPL v1.1 [11] Tracker: Linux, Unix: Open-source desktop search tool for Unix/Linux GPL v2 [12] Tropes Zoom: Windows: Semantic Search Engine (no ...

  9. Local search engine optimisation - Wikipedia

    en.wikipedia.org/wiki/Local_search_engine...

    Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]