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The 4Ps have been the cornerstone of the managerial approach to marketing since the 1960s Product refers to what the business offers for sale and may include products or services. Product decisions include the "quality, features, benefits, style, design, branding, packaging, services, warranties, guarantees, life cycles, investments and returns".
Edmund Jerome McCarthy (February 20, 1928 – December 3, 2015) was an American marketing professor and author. He proposed the concept of the 4 Ps marketing mix in his 1960 book Basic Marketing: A Managerial Approach, which has been one of the top textbooks in university marketing courses since its publication.
4Ps Party-list took part in the 2022 Philippine elections, where it secured at least one seat in the House of Representatives. [2]The Partylist Watch and the Department of Social Welfare and Development (DSWD) sought to nullify the 4Ps Party-list's Securities and Exchange Commission (SEC) registration, alleging that the party-list named itself after the DSWD's Pantawid Pamilyang Pilipino ...
The 25% tariff on Mexico threatened to upend three decades of trade integration, dampening retail growth and adding pressure on businesses. Mexico’s retail sales were expected to take a huge hit ...
If you suffer from frequent eczema flare-ups, there could be more environmental factors (both indoor and outdoor) at play than you realize. Eczema, also known as atopic dermatitis, can cause a ...
The 4Ps program now operates in 17 regions, 79 provinces and 1,484 municipalities and 143 key cities covering 4,090,667 household beneficiaries as of June 25, 2014. The measure, which institutionalizes the 4Ps cash transfer program, was principally authored by Senator Leila de Lima , [ 4 ] and co-authored by Senator Risa Hontiveros . [ 5 ]
A baby orangutan has been rescued and is “on the road to recovery” after he was kept in a “tiny cage" amid “unthinkable” conditions for six months.. In an Instagram post on Jan. 8, The ...
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