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With the advent of modern film making in the United States in the 1930s, men's hair and cosmetics re-emerged in the public eye. [1] However, men's beauty products were relatively non-existent on the market until the end of the 1990s. [5] Only a few brands were interested in producing men's cosmetics because it was regarded as a niche market. [6]
There has been a growth in corporate gifting to align with the demand for men's grooming products. [30] Men with sharp features are finding opportunities in conventional advertising. Both men and women have changed their perception of men looking after their appearance in relation to being competitive in the job market and in marrying. [29]
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This is a list of male grooming brands. Pages in category "Male grooming brands" The following 16 pages are in this category, out of 16 total.
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20% of men aged 15 to 90 in the United States and 50% of men in Germany of the same age shave, wax, sugar or trim hair below the neck. For men between 24 and 34 in the U.S., the number jumps to 30% and in Germany, the number reaches 40% among men between 20 and 34 years of age, with numbers still rising.
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