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Right now, Macy's has what it's dubbed "All-Star Week" going on, which means it's a good time to find savings of up to 65% on literally thousands of items, from handbags and jewelry to bedding and ...
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The Becks sold the company to Macy's, Inc. for $210 million in 2015, while retaining their positions as CEO and COO. [7] [8] Macy's added Bluemercury stores, called "shop-in-shops", inside some of its own department stores; the first, three in California and one in Houston, were launched in 2016. [11]
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The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.