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In the 1970s, Monogram wanted to portray a different perspective of its kits and add some spark to sales. 'Make it large' was one marketing approach that the company returned to. For example, Monogram introduced a 1978 Corvette kit in 1:8 scale - when assembled it was over 23 inches long. [4]
Besides an array of airplane and military kits, Revell Germany has also made a variety of 1:24 and 1:18 scale accurately rendered pre-assembled die-cast model cars. These were first produced in the late 1980s and were typical Porsche, Ferrari, BMW and Mercedes-Benz offerings with some Corvettes and a 1965 Mustang. [ 19 ]
Additionally, Airfix' line of aircraft kits in 1/72, 1/48 and 1/24 scale were imported from the U.K. and sold under the MPC logo. Some of the initial 1/72 reissues from about 1970–71 featured an array of extra "customizing features" with a few chrome-plated parts, and strange "psychedelic" decals, similar to the wild custom car kits of the ...
The target market were young hobbyists, similar to the kits of the rival companies, Monogram and Revell. Aurora profitably targeted a younger demographic than their competitors, creating smaller-sized, less detailed models at a lower price. [4] [5] The first kits came in late 1952 and were 1:48 scale aircraft models.
Corvette C8.R IMSA by MINI-GT (1/64) A 1:64 scale line featuring a variety of vehicles was launched in the mid-2010s. While still producing highly detailed models, the Mini GT line focuses more on affordability, being similar to Greenlight Collectibles and POP RACE products in quality. Each MINI GT Model is produced in full diecast metal, with ...
The normal scale produced was 1:24, but models were also issued in 1:43, 1:18 and even a very large 1:8 for the 1885 Daimler (Single Track) Reitwagen and the 1885/1886 Benz Patent-Motorwagen. [ 1 ] [ 5 ]
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