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  2. Networks in marketing - Wikipedia

    en.wikipedia.org/wiki/Networks_in_marketing

    See also: network. A network is a web of interrelated lines, passages, or edges, intersecting at a certain points, nodes, vertices, or places, which can be interlinked with other networks and contain sub networks . [5] Networks have been linked to branches of mathematics, electronics, biology, and biosocial fields.

  3. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Marketing communications include advertising, promotions, sales, branding, campaigns, events, and online promotions. [3] The process allows the public to know or understand a brand and get a clear idea of what the brand has to offer. Brand awareness is the first stage, then brand preference over its competitors is the desired outcome.

  4. Communication noise - Wikipedia

    en.wikipedia.org/wiki/Communication_noise

    Communication noise refers to influences on effective communication that influence the interpretation of conversations. While often looked over, communication noise can have a profound impact both on our perception of interactions with others and our analysis of our own communication proficiency. Forms of communication noise include ...

  5. Signal-to-noise ratio - Wikipedia

    en.wikipedia.org/wiki/Signal-to-noise_ratio

    Definition. One definition of signal-to-noise ratio is the ratio of the power of a signal (meaningful input) to the power of background noise (meaningless or unwanted input): where P is average power. Both signal and noise power must be measured at the same or equivalent points in a system, and within the same system bandwidth.

  6. Encoding/decoding model of communication - Wikipedia

    en.wikipedia.org/wiki/Encoding/decoding_model_of...

    A modern-day example of the dominant-hegemonic code is described by communication scholar Garrett Castleberry in his article "Understanding Stuart Hall's 'Encoding/Decoding' Through AMC's Breaking Bad". Castleberry argues that there is a dominant-hegemonic "position held by the entertainment industry that illegal drug side-effects cause less ...

  7. Models of communication - Wikipedia

    en.wikipedia.org/wiki/Models_of_communication

    For example, expressing one's thoughts in a speech encodes them as sounds, which are transmitted using air as a channel. Decoding is the reverse process of encoding: it happens when the signal is translated back into a message. [16] [17] [18] Noise is any influence that interferes with the message reaching its destination.

  8. Channel capacity - Wikipedia

    en.wikipedia.org/wiki/Channel_capacity

    Channel capacity is additive over independent channels. [4] It means that using two independent channels in a combined manner provides the same theoretical capacity as using them independently. More formally, let and be two independent channels modelled as above; having an input alphabet and an output alphabet .

  9. Source–message–channel–receiver model of communication

    en.wikipedia.org/wiki/Source–message–channel...

    The source–message–channel–receiver model is a linear transmission model of communication. It is also referred to as the sender–message–channel–receiver model, the SMCR model, and Berlo's model. It was first published by David Berlo in his 1960 book The Process of Communication. It contains a detailed discussion of the four main ...