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  2. SWOT analysis - Wikipedia

    en.wikipedia.org/wiki/SWOT_analysis

    An example of a SWOT template that includes cells for strategies, not only assessments A simple SWOT template. Although the SWOT analysis was originally designed for business and industries, it has been used in non-governmental organisations as a tool for identifying external and internal support to combat internal and external opposition for ...

  3. Situation analysis - Wikipedia

    en.wikipedia.org/wiki/Situation_analysis

    A SWOT analysis looks at both current and future situations. The goal is to build on strengths as much as possible while reducing weaknesses. This analysis helps a company come up with a plan that keeps it prepared for a number of potential scenarios, as part of corporate planning or strategic planning

  4. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  5. Strategic management - Wikipedia

    en.wikipedia.org/wiki/Strategic_management

    A SWOT analysis, with its four elements in a 2×2 matrix. By the 1960s, the capstone business policy course at the Harvard Business School included the concept of matching the distinctive competence of a company (its internal strengths and weaknesses) with its environment (external opportunities and threats) in the context of its objectives.

  6. Retailers' cooperative - Wikipedia

    en.wikipedia.org/wiki/Retailers'_cooperative

    A retailers' cooperative is a type of cooperative which employs economies of scale on behalf of its retailer members. [1] Retailers' cooperatives use their purchasing power to acquire discounts from manufacturers and often share marketing expenses.

  7. Chain store - Wikipedia

    en.wikipedia.org/wiki/Chain_store

    A chain store or retail chain is a retail outlet in which several locations share a brand, central management and standardized business practices. They have come to dominate many retail markets, dining markets, and service categories in many parts of the world. A franchise retail establishment is one form of a chain store.

  8. Retail format - Wikipedia

    en.wikipedia.org/wiki/Retail_format

    The retail format (also known as the retail formula) influences the consumer's store choice and addresses the consumer's expectations. At its most basic level, a retail format is a simple marketplace , that is; a location where goods and services are exchanged.

  9. File:SWOT en.svg - Wikipedia

    en.wikipedia.org/wiki/File:SWOT_en.svg

    SWOT analysis matrix, with its four elements in a 2×2 matrix. Items portrayed in this file depicts. creator. some value. author name string: Xhienne. Wikimedia ...