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American Greetings Corporation is a privately held American company and is the world's second largest greeting card producer behind Hallmark Cards. [2] [3] Based in Westlake, Ohio, a suburb of Cleveland, the company sells paper greeting cards, electronic greeting cards, gift packaging, stickers and party products.
As of 2017, more than 160 million Maxine greeting cards have been sold. [30] The comic strip-style character, portrayed as an irascible older woman, was created by Hallmark in-house artist John Wagner, and in addition to greeting cards has been featured on t-shirts, coffee mugs, holiday ornaments, and other items.
In 2005, 70% of its cards had licensed photos, while 30% had photos produced by "in-house and freelance artists". [2] NobleWorks commissions cartoonists whose work has The New Yorker, Penthouse and Mad to create designs for the greeting cards. [8] It then sends the cartoons to several dozen wordsmiths who come up with the text. [8]
Recycled Paper Greetings, Inc. (RPG) is a Chicago-based greeting card company founded by Phil Friedmann and Mike Keiser in 1971. They became successful as one of the first greeting card companies to print their product on recycled paper, and to give their artists recognition by putting their names on the cards.
The success of the Christmas card grew into a business letters, postcards, and greeting cards with envelopes. [1] Rust revolutionized the use of the "French Fold," which turned a single piece of paper into a card by folding it into quarters. [1] [2] They were the first company to sell greeting cards with a fitted envelope. [3]
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