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  2. Mission statement - Wikipedia

    en.wikipedia.org/wiki/Mission_statement

    This further backs up the idea that a good mission statement is one that is clear and answers the right questions in a simple manner, and does not over complicate things. An example of a good mission statement would be Google's, which is "to organise the world's information and make it universally accessible and useful." [15] [failed verification]

  3. Vision statement - Wikipedia

    en.wikipedia.org/wiki/Vision_statement

    The vision and mission statements of the LUMO Community Wildlife Sanctuary. A vision statement is a high-level, [1] inspirational [1] statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with.

  4. Five paragraph order - Wikipedia

    en.wikipedia.org/wiki/Five_paragraph_order

    For example, The mission to is to conduct a fighting patrol in order to eliminate any enemy positions so that the platoon can keep advancing into enemy territory safely. The mission statement is extremely important as it is more than likely the only bit of the briefing squaddies are bothered to listen to. So make it short sharp and to the point.

  5. Concept of operations - Wikipedia

    en.wikipedia.org/wiki/Concept_of_operations

    Statement of the goals and objectives of the system; Strategies, tactics, policies, and constraints affecting the system; Organizations, activities, and interactions among participants and stakeholders; Clear statement of responsibilities and authorities delegated; Specific operational processes for fielding the system

  6. Intent (military) - Wikipedia

    en.wikipedia.org/wiki/Intent_(military)

    Commanders may also use the commander's intent to explain a broader purpose beyond that of the mission statement. The mission and the commander's intent must be understood two echelons down. (U.S Army 2003, para. 4-27) [ 10 ] Pigeau and McCann (2006) [ 17 ] state that intent is more than an aim or a purpose; they state that Intent contains the ...

  7. Mission-driven marketing - Wikipedia

    en.wikipedia.org/wiki/Mission-driven_marketing

    A mission-driven, or mission-based organization can be non-profit or for-profit, public or private, governmental or non-governmental, philanthropic or religious.Typically, mission-driven organizations, are formed and/or managed to accomplish goals that extend beyond profits for stakeholders, shareholders, and owners to include a societal benefit.

  8. Quiet Revolution (company) - Wikipedia

    en.wikipedia.org/wiki/Quiet_Revolution_(company)

    Quiet Revolution website's mission statement is "to unlock the power of introverts for the benefit of us all." [13] The overarching goal of the company has been described as rebalancing the power between extroverts and introverts. [6] Quiet Revolution targets broad categories such as children, life, and work. [11]

  9. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    For example, a business plan for a non-profit might discuss the fit between the business plan and the organization's mission. Banks are quite concerned about defaults, so a business plan for a bank loan will build a convincing case for the organization's ability to repay the loan.