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Old Monk Rum is a vatted Indian dark rum, launched in 1855. [1] It is a dark rum with a distinct vanilla flavour, with an alcohol content of 42.8%. [2] It is produced in Ghaziabad, Uttar Pradesh and has registered office in Solan, Himachal Pradesh. There is no advertising, its popularity depends on word of mouth and loyalty of customers. [3]
Old Monk being launched in 1954 was the largest selling dark rum in the world for several decades, [8] according to Manu Balchandran of business publication Quartz, "For years, drinking rum in India simply meant drinking Old Monk". [9] But since 2002 Old Monk saw decline in sells. [10] Old Monk sold 3.9 million cases in 2014 which was 54.4% ...
Old Monk is a vatted Indian rum, blended and aged for 7 years (though there is also more expensive, 12-year-old version). It is dark, with an alcohol content of 42.8 (army issue alcohol content is 50%). It is produced by Mohan Meakin, based in Mohan Nagar, Ghaziabad, Uttar Pradesh. It is available in all parts of India.
Rum display in a U.S. liquor store (2009) Rum is distilled in a wide variety of locations by a number of different producers. Below is a list of rum brands and distillers organized by location of the distiller. [1]
Consumer Reports states that PriceGrabber places the ads and pays a percentage of referral fees to CR, [25] who has no direct relationship with the retailers. [26] Consumer Reports publishes reviews of its business partner and recommends it in at least one case. [27]
Rum display in a liquor store (United States, 2009) Government House rum, manufactured by the Virgin Islands Company distillery in Saint Croix, circa 1941. Rum is a liquor made by fermenting and then distilling sugarcane molasses or sugarcane juice. The distillate, a clear liquid, is often aged in barrels of oak.
Ved Rattan Mohan was an Indian entrepreneur and the creator of Old Monk, an iconic vatted Indian dark rum. [1] Born to Narendra Nath Mohan, the founder of Mohan Meakin, [2] he took over the company in 1969 after the death of his father. [3]
Una Brand Desi daru. An article in the medical journal The Lancet estimated that nearly two-thirds of the alcohol consumed in India is country liquor. [citation needed] Globus spirits mentioned that India's country liquor market is about 242 million cases (over 30% of the beverage industry in India) with a growth rate of about 7% per annum. [6]