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In 2009, Blue Ocean Strategy was selected by the China Daily and the China Research Institute as one of the 40 most influential books in the History of the People's Republic of China (1949–2009) along with Adam Smith's ″The Wealth of Nations″ under the category of ″Economics and Finance.″ [19] [20] In 2010, Polish group ThinkTank ...
Blue Ocean Strategy is a business strategy book first published in 2005 and written by W. Chan Kim and Renée Mauborgne of The Blue Ocean Strategy Institute at INSEAD.The book illustrates what the authors believe is the best organizational strategy to generate growth and profits.
Renée Mauborgne (born 1963 [1]) is an American economist and business theorist.She is a professor of strategy at INSEAD, a business school based in France.Mauborgne is also the co-director of the Fontainebleau-based INSEAD Blue Ocean Strategy Institute.
PDF 2.0 defines 256-bit AES encryption as the standard for PDF 2.0 files. The PDF Reference also defines ways that third parties can define their own encryption systems for PDF. PDF files may be digitally signed, to provide secure authentication; complete details on implementing digital signatures in PDF are provided in ISO 32000-2.
“Becoming a Better Corporate Citizen: How PepsiCo Moved Toward A Healthier Future” (with Indra K. Nooyi), Harvard Business Review, March–April 2020. “Engineering Reverse Innovation”, Harvard Business Review, July-Aug 2015 (with Amos Winter) “Building a $300 House for The Poor,” Harvard Business Review, March 2011.
However, these two terms represent different concepts. Ocean economy simply deals with the use of ocean resources and is strictly aimed at empowering the economic system of ocean. [16] Blue economy goes beyond viewing the ocean economy solely as a mechanism for economic growth. [5] It focuses on the sustainability of ocean for economic growth.
In addition to being perhaps the earliest concept of business strategy to be taught routinely in formal courses, the specific view of strategy formation Andrews taught appears to have provided many of the underlying precepts of what strategy is, for several branches of the strategy literature. [11]
[1] [2] The model is an extension of the Porter's five forces model proposed by Michael Porter in his 1979 article published in the Harvard Business Review "How Competitive Forces Shape Strategy". The sixth force was proposed in the mid-1990s. [ 3 ]