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The company then used model Scott Madsen in an infomercial to promote their product. [1] By 1984, the company's sales had grown to $18 million annually. [2] Over time, several additions to the machine were made, such as butterfly attachments and leg extensions. The newest product addition is the Soloflex Whole Body Vibration (WBV) Platform.
Guthy-Renker was founded in November 1988 by Bill Guthy and Greg Renker. They met at the Indian Wells Racquet Club and Resort in Indian Wells, California. [2] [3] [4] They considered starting an infomercial company after an order was placed at Guthy's cassette duplication company, Cassette Productions Unlimited, for 50,000 copies of a real estate lecture to be sold through infomercials.
The Abdominizer (often spelled Abdomenizer) was an abdominal exerciser invented in 1984 by Canadian chiropractor Dennis Colonello [1] [2] and marketed through infomercials [3] by the Fitness Quest corporation of Canton, Ohio, selling around six million. It was designed to protect the lower back during sit-ups.
2. P90X. Standup comedian-turned-personal trainer Tony Horton is laughing his frighteningly toned 54-year-old body all the way to the bank. Since 2005, the seemingly ageless creator of the ...
Suzanne Somers was already a celebrity when the ThighMaster made her a fitness star. The “Three’s Company” actress, who died of breast cancer on Oct. 15, became a pitch woman for the ...
These As-Seen-on-TV products are available through Walmart and totally worth the hype. (Photos: Walmart)
The infomercials featured people watching television and exercising with the ThighMaster at the same time. It was mainly advertised in the 1990s by the actress Suzanne Somers . [ 6 ] [ 7 ] [ 8 ]
As Seen on TV advertisements, known as infomercials, are usually 30-minute shows or two-minute spots during commercial breaks. These products can range from kitchen, household, automotive, cleaning, health, beauty, and pet care products, to exercise and fitness products, books, or to toys and games for children.
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