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Organizational storytelling (also known as business storytelling) is a concept in management and organization studies. It recognises the special place of narration in human communication, making narration "the foundation of discursive thought and the possibility of acting in common. [ 1 ] "
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Mandate for Leadership is a series of books published by The Heritage Foundation, an American conservative think-tank based in Washington, D.C. They offer specific conservative policy recommendations designed to be implemented by the federal government .
Storytelling was used to explain natural phenomena, bards told stories of creation and developed a pantheon of gods and myths. Oral stories passed from one generation to the next and storytellers were regarded as healers, leaders, spiritual guides, teachers, cultural secrets keepers and entertainers.
Developed out of the key traits found within "The Five Practices of Exemplary Leadership" is the Leadership Practices Inventory, or LPI, a print and online assessment, which the authors called a "360 assessment tool", which leaders can use to allow staff to be surveyed about specific leaders in their organization. [10]
McNamara proposed that the narrative paradigm can be used with military storytelling to enhance the perception of the United States armed services. [22] Stutts and Barker, of Virginia Commonwealth University , proposed that the Narrative Paradigm can be used to evaluate if a company's brand will be well received by consumers, by determining if ...