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The environmental aspect of corporate social responsibility has been debated over the past few decades, as stakeholders increasingly require organizations to become more environmentally aware and socially responsible. [2] In the traditional business model, environmental protection was considered only in relation to the "public interest ...
The CSR Guidelines provided for review and elaboration which was undertaken by the Indian Institute of Corporate Affairs, a think-tank and capacity development institution set up by the MCA. The Guidelines Drafting Committee (GDC), appointed by the MCA in 2009, started its work on the new mandate for review and elaboration of the 2009 Guidelines.
A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.
However, these initiatives are undertaken by companies that demonstrate a certain maturity in terms of corporate social responsibility and can be overwhelming for smaller companies such as SMEs. In this respect, sustainability reporting is divided into three categories: [61]
The idea of socially responsible marketing is sometimes viewed as an extension of the concept of Corporate Social Responsibility (CSR). CSR is promoted as a business model to help companies self-regulate, recognizing that their activities impact an assortment of stakeholders, including the general public. [2]
Corporate social responsibility (CSR) or corporate social impact is a form of international private business self-regulation [1] which aims to contribute to societal goals of a philanthropic, activist, or charitable nature by engaging in, with, or supporting professional service volunteering through pro bono programs, community development ...
The following outline is provided as an overview of and topical guide to sustainability: . Sustainability – capacity to endure. For humans, sustainability is the long-term maintenance of well being, which has environmental, economic, and social dimensions, and encompasses the concept of stewardship and responsible resource management.
The Marketing strategy is a plan that shows how the firm's marketing activities will help to achieve the overall strategic goals. Marketing management is focused on developing the marketing program or Marketing mix (also known as the 4Ps ) and is concerned with the implementation of specific action plans designed to achieve objective ...
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