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  2. Landing page - Wikipedia

    en.wikipedia.org/wiki/Landing_page

    Landing page optimization (LPO) is one part of a broader Internet marketing process called conversion optimization or conversion rate optimization (CRO), with the goal of improving the percentage of visitors to the website that becomes sales leads and customers. A landing page is a webpage that is displayed when a potential customer clicks an ...

  3. Multiple listing service - Wikipedia

    en.wikipedia.org/wiki/Multiple_listing_service

    A multiple listing service (MLS, also multiple listing system or multiple listings service) is an organization with a suite of services that real estate brokers use to establish contractual offers of cooperation and compensation (among brokers) and accumulate and disseminate information to enable appraisals.

  4. Call capture - Wikipedia

    en.wikipedia.org/wiki/Call_capture

    Call Capture technology is both a phone and text-based technology that captures personal data from persons who inquire for information on something; usually a property for sale or rent. After the call is placed, the system notifies a client of the name and phone number of the person calling.

  5. AppFolio - Wikipedia

    en.wikipedia.org/wiki/AppFolio

    AppFolio was established in 2006 by co-founders Klaus Schauser [3] and Jon Walker. [4] [5] Schauser had previously founded Expertcity.[4]The company's first focus was property management for small to medium businesses [4] and its first product, AppFolio Property Manager, was launched in 2007.

  6. RealPage - Wikipedia

    en.wikipedia.org/wiki/RealPage

    In January 2020, RealPage has agreed to acquire Modern Message, Inc. [11] In September 2020, RealPage acquired real estate IoT startup Stratis. [ 12 ] In December 2020, private-equity firm Thoma Bravo announced it would acquire RealPage for $9.6 billion, paying $88.75 per share for the company, a premium of 31% for their closing prices at the time.

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  8. Zillow - Wikipedia

    en.wikipedia.org/wiki/Zillow

    Zillow Group, Inc., or simply Zillow, is an American tech real-estate marketplace company that was founded in 2006 [4] by co-executive chairmen Rich Barton [5] and Lloyd Frink, former Microsoft executives and founders of Microsoft spin-off Expedia; Spencer Rascoff, a co-founder of Hotwire.com; David Beitel, Zillow's current chief technology officer; and Kristin Acker, Zillow's current ...

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