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  2. Foundation (cosmetics) - Wikipedia

    en.wikipedia.org/wiki/Foundation_(cosmetics)

    Thick, unblended foundation on skin. Foundation is a liquid, cream, or powder makeup applied to the face and neck to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. Some foundations also function as a moisturizer, sunscreen, astringent or base layer for more complex cosmetics.

  3. Maybelline - Wikipedia

    en.wikipedia.org/wiki/Maybelline

    Maybelline New York (formerly The Maybelline Company and Mabelline and Co.), [1] trading as and commonly known as simply Maybelline (/ ˈ m eɪ b ɪ l iː n / MAY-bil-een), is an American multinational cosmetics, skin care, perfume, and personal care company, based in New York City.

  4. Lipstick - Wikipedia

    en.wikipedia.org/wiki/Lipstick

    In 2012, Make Up For Ever created the "Aqua Rouge/Iconic Red" (shade #8) for Madonna to wear on her the MDNA Tour, [34] and celebrities like Taylor Swift used it according to fashion-targeted magazines such as Elle. [35] Another form of lip color, a wax-free, semi-permanent liquid formula, was invented in the 1990s by the Lip-Ink International ...

  5. Makeup brand criticized for creating deep black foundation ...

    www.aol.com/news/makeup-brand-criticized...

    Unlike shades of brown, Ford said, the Youthforia “600” shade contained only black and white, resulting in gray. It doesn’t match any human skin, Ford and George both said.

  6. Thomas Lyle Williams - Wikipedia

    en.wikipedia.org/wiki/Thomas_Lyle_Williams

    In 1917 Williams started producing eyebrow beautifier and cake eyelash, calling the product Maybelline, inspired by his sister Mabel. [7] [8] Maybelline was the first mascara produced in America. [9] In 1929 Williams expanded the production to eye shadow and eyebrow pencils. [10] Tom Lyle Williams and Emery Shaver

  7. Polyvinyl butyral - Wikipedia

    en.wikipedia.org/wiki/Polyvinyl_butyral

    Polyvinyl butyral (or PVB) is a resin mostly used for applications that require strong binding, optical clarity, adhesion to many surfaces, toughness and flexibility. It is prepared from polyvinyl alcohol by reaction with butyraldehyde.

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