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An electric blender. A blender (sometimes called a mixer or liquidiser in British English) is a kitchen and laboratory appliance used to mix, crush, purée or emulsify food and other substances. A stationary blender consists of a blender container with a rotating metal or plastic blade at the bottom, powered by an electric motor that is in the ...
He began marketing a toaster (Model A100) and a food mixer with two beaters (Model A200). The original mixer marketed as "The Kenwood Electric Food Mixer", designed in 1947 was very similar (possibly too similar) to the Sunbeam Mixmaster Model 3, an American mixer made between 1936 and 1939, and he faced serious competition and possibly objection.
In 1937, Barnard saw a blender at a trade show and introduced his own model named the Vita-Mix to complement the health food products he sold. [4] The name Vita-Mix comes from "vita," the Latin word for "life." [5] [6] That year, Barnard changed the name of the company to the Natural Food Institute and opened a storefront in Cleveland, Ohio.
A mixer (also called a hand mixer or stand mixer depending on the type) is a kitchen device that uses a gear-driven mechanism to rotate a set of "beaters" in a bowl containing the food or liquids to be prepared by mixing them. Mixers help automate the repetitive tasks of stirring, whisking or beating.
The Magic Bullet is a compact blender sold by Homeland Housewares, a division of the American company Alchemy Worldwide, and sold in over 50 countries. [1] It is widely marketed through television advertisements and infomercials and sold in retail stores under the "As seen on TV" banner. A feature-limited retail version not under this banner ...
Osterizer blenders tended towards heavy construction and motors. While this raised cost, many early-model Osterizers still function today, and are more powerful than a majority of contemporary consumer blenders. [citation needed]
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