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The Betty Crocker Cookbook is a cookbook written by staff at General Mills, the holders of the Betty Crocker trademark. The persona of Betty Crocker was invented by the Washburn-Crosby Company (which would later become General Mills) as a feminine "face" for the company's public relations. [ 1 ]
While the Betty Crocker brand had existed since the 1920s, this cookbook was the first of many Betty Crocker cookbooks. Others included Betty Crocker’s Cookbook for Boys and Girls and various updated editions of the picture cookbook released subsequently. [6] Betty Crocker's Cook Book for Boys and Girls, published 1957
From deviled eggs to chiffon cake, chances are you grew up eating several of these dishes. Best of all, most are easy and cheap to make, too. ... The 1958 Betty Crocker cookbook "365 Ways to Cook ...
From the classic 'Joy of Cooking' to newcomers like 'The Wok', and 'Zahav', flip through the favorites for inspiration, as a guide, or simply for fun
A Sweet Year: Jewish Celebrations and Festive Recipes for Kids and Their Families by Joan Nathan (Knopf) and My Life in Recipes: Food, Family, and Memories by Joan Nathan (Knopf). After a seven ...
Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn ...
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