Search results
Results from the WOW.Com Content Network
Close range marketing, commonly referred to as CRM, is a form of proximity marketing.Close Range Marketing is an emerging technology that allows businesses to both promote goods and services and involve their customers in interacting with the business.
Bluetooth, a short-range wireless system supported by many mobile devices, is one transmission medium used for proximity marketing. The process of Bluetooth-based proximity marketing involves setting up Bluetooth "broadcasting" equipment at a particular location and then sending information which can be text, images, audio or video to Bluetooth enabled devices within range of the broadcast server.
Smartphone detecting an iBeacon transmitter. iBeacon is a protocol developed by Apple and introduced at the Apple Worldwide Developers Conference in 2013. [1] Various vendors have since made iBeacon-compatible hardware transmitters – typically called beacons – a class of Bluetooth Low Energy (BLE) devices that broadcast their identifier to nearby portable electronic devices.
TLM: sensor and administrative data from the beacon itself is communicated through telemetry. Currently, examples include the beacon's battery level and its temperature. Advantages: Can also send out URL, which removes the necessity of installed App, and Telemetry information; Open format and flexibility; Integration with Google Products.
Within the realm of social psychology, the proximity principle accounts for the tendency for individuals to form interpersonal relations with those who are close by. Theodore Newcomb first documented this effect through his study of the acquaintance process, which demonstrated how people who interact and live close to each other will be more ...
The principles of similarity and proximity often work together to form a Visual Hierarchy. Either principle can dominate the other, depending on the application and combination of the two. For example, in the grid to the left, the similarity principle dominates the proximity principle; the rows are probably seen before the columns.
Mobile marketing via proximity systems, or proximity marketing, relies on GSM 03.41 which defines the Short Message Service - Cell Broadcast. [citation needed] SMS-CB allows messages (such as advertising or public information) to be broadcast to all mobile users in a specified geographical area.
The Product Space is a network representation of the relatedness or proximity between products traded in the global market. The network exhibits heterogeneity and a core-periphery structure: the core of the network consists of metal products, machinery, and chemicals, whereas the periphery is formed by fishing, tropical, and cereal agriculture.