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In 1961, Cream of Wheat was acquired by the National Biscuit Co. (later renamed Nabisco) for US$30 million. [3] Philip Morris Companies acquired Nabisco and with it Cream of Wheat in 2000 and merged it with its Kraft Foods subsidiary. Kraft closed Cream of Wheat's Minnesota plant in 2002, relocating production to other Kraft facilities. [6]
Rastus is also the name of the African-American character who first appeared on packages of Cream of Wheat cereal in 1893 and whose image remained the Cream of Wheat trademark until the 1920s, [13] when it was replaced by a purported photograph of Frank L. White, a Chicago chef wearing a chef's hat and jacket; White claimed to have been the ...
Claimed likeness on Cream of Wheat box Frank L. White ( c. 1867 – February 15, 1938) was an American chef whose likeness, known as " Rastus ," is purported to have been featured on the packaging and advertising for Cream of Wheat breakfast cereal from the early 1900s until 2020.
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The processing of grains helps to separate the bran and cereal germ, but may remove nutrients, such as B vitamins and dietary fiber. [31] Processing is the modification of a grain or mixture of grains usually taking place in a facility remote from the location where the product is eaten.
Part of the appeal of ice cream is that it comes in such a wide variety of flavors, with new ones being invented all the time. But it wasn’t always this way.
Force was the first commercially successful wheat flake breakfast cereal. Prior to this, the only successful wheat-based cereal products had been Shredded Wheat and the hot semolina cereal, Cream of Wheat. The product was cheap to produce and kept well on store shelves.
MOM Brands Company (formerly Malt-O-Meal Company and Campbell Cereal Company) was an American producer of breakfast cereals, headquartered in Northfield, Minnesota.It markets its products in at least 70% of the country's grocery stores, with estimated sales in 2012 of US$750 million. [3]