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In 1961, Cream of Wheat was acquired by the National Biscuit Co. (later renamed Nabisco) for US$30 million. [3] Philip Morris Companies acquired Nabisco and with it Cream of Wheat in 2000 and merged it with its Kraft Foods subsidiary. Kraft closed Cream of Wheat's Minnesota plant in 2002, relocating production to other Kraft facilities. [6]
Rastus is also the name of the African-American character who first appeared on packages of Cream of Wheat cereal in 1893 and whose image remained the Cream of Wheat trademark until the 1920s, [13] when it was replaced by a purported photograph of Frank L. White, a Chicago chef wearing a chef's hat and jacket; White claimed to have been the ...
The processing of grains helps to separate the bran and cereal germ, but may remove nutrients, such as B vitamins and dietary fiber. [31] Processing is the modification of a grain or mixture of grains usually taking place in a facility remote from the location where the product is eaten.
Claimed likeness on Cream of Wheat box Frank L. White ( c. 1867 – February 15, 1938) was an American chef whose likeness, known as " Rastus ," is purported to have been featured on the packaging and advertising for Cream of Wheat breakfast cereal from the early 1900s until 2020.
The logo for Cream of Wheat has long been thought to be based on Frank L. White, a Chicago chef who died in 1938. Earlier this week, Quaker Oats announced it would no longer use the Aunt Jemima ...
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MOM Brands Company (formerly Malt-O-Meal Company and Campbell Cereal Company) was an American producer of breakfast cereals, headquartered in Northfield, Minnesota.It markets its products in at least 70% of the country's grocery stores, with estimated sales in 2012 of US$750 million. [3]
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