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Yahoo! Query Language (YQL) is an SQL-like query language created by Yahoo! as part of their Developer Network. YQL is designed to retrieve and manipulate data from APIs through a single Web interface, thus allowing mashups that enable developers to create their own applications [1] using Yahoo! Pipes online tool.
Yahoo Search BOSS (Build your Own Search Service) was a Yahoo! Developer Network initiative to provide an open search web services platform. [1] Yahoo discontinued BOSS JSON Search API, BOSS Placefinder API, BOSS Placespotter API and as well BOSS Hosted Search, on March 31, 2016. [2] Yahoo BOSS is succeeded by Yahoo Partner Ads (YPA). [3]
Yahoo! inherited the search advertising business when it purchased Overture (previously named Goto.com). Until Panama, Yahoo! search continued to operate the original simplistic algorithm which ranked text ads according to how much advertisers bid for the keyword searched by the user. Meanwhile, Google operates under a more sophisticated model ...
Yahoo (/ ˈ j ɑː h uː / ⓘ, styled yahoo! in its logo) [4] is an American web portal that provides the search engine Yahoo Search and related services including My Yahoo, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports and its advertising platform, Yahoo Native. It is operated by the namesake company Yahoo!
An application programming interface (API) key is a secret unique identifier used to authenticate and authorize a user, developer, or calling program to an API. [1] [2]Cloud computing providers such as Google Cloud Platform and Amazon Web Services recommend that API keys only be used to authenticate projects, rather than human users.
Yahoo and AOL consolidated their ad platforms during 2017–2018 to phase out duplicate platforms. BrightRoll was founded in June 2006 by Tod Sacerdoti , who became the company's CEO, and Dru Nelson. [ 4 ]
Google Ads is the most well-known keyword advertising platform. Google displays search ads specifically targeted to the word(s) typed into a search box on the results page, and these keyword cause targeted ads also appear on content sites based on Google's system's interpretation of the subject matter on each page of the site.
AOL Advertising provides advertisers, agencies and publishers with the most powerful, comprehensive and efficient online advertising tools available anywhere.