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Yahoo! Query Language (YQL) is an SQL-like query language created by Yahoo! as part of their Developer Network. YQL is designed to retrieve and manipulate data from APIs through a single Web interface, thus allowing mashups that enable developers to create their own applications [1] using Yahoo! Pipes online tool.
Yahoo! inherited the search advertising business when it purchased Overture (previously named Goto.com). Until Panama, Yahoo! search continued to operate the original simplistic algorithm which ranked text ads according to how much advertisers bid for the keyword searched by the user. Meanwhile, Google operates under a more sophisticated model ...
Yahoo Search BOSS (Build your Own Search Service) was a Yahoo! Developer Network initiative to provide an open search web services platform. [1] Yahoo discontinued BOSS JSON Search API, BOSS Placefinder API, BOSS Placespotter API and as well BOSS Hosted Search, on March 31, 2016. [2] Yahoo BOSS is succeeded by Yahoo Partner Ads (YPA). [3]
An application programming interface (API) key is a secret unique identifier used to authenticate and authorize a user, developer, or calling program to an API. [1] [2]Cloud computing providers such as Google Cloud Platform and Amazon Web Services recommend that API keys only be used to authenticate projects, rather than human users.
Microsoft was the last of the "big three" search engines (which also includes Google and Yahoo!) to develop its own system for delivering pay-per-click (PPC) ads. Until the beginning of 2006, all of the ads displayed on the MSN Search engine were supplied by Overture (and later Yahoo!).
AOL Advertising provides advertisers, agencies and publishers with the most powerful, comprehensive and efficient online advertising tools available anywhere.
Users of the service received an e-mail on March 31, 2010, that the service would stop serving ads on April 30, 2010. [2] Users who wished to continue displaying advertisements were referred to the Chitika ad network. Chitika is a search-targeted advertising network and serves over 2 billion ads per month.
Yahoo! Pipes was a web application from Yahoo! that provided a graphical user interface for building data mashups that aggregate web feeds, web pages, and other services; creating Web-based apps from various sources; and publishing those apps. The application worked by enabling users to "pipe" information from different sources and then set up ...