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Marlboro (US: / ˈmɑːlˌbʌroʊ /, [2][3] UK: / ˈmɑːrlbərə, ˈmɔːl -/) [4] is an American brand of cigarettes owned and manufactured by Philip Morris USA (a branch of Altria) within the United States and by Philip Morris International (PMI, now separate from Altria) outside the US.
Philip Morris USA is an American tobacco company. They are a division of the American tobacco corporation Altria Group. It has been the leading cigarette manufacturer in the U.S. since the late 20th century. Its major brands include Marlboro, Virginia Slims, Benson & Hedges, Merit, and Parliament. The company was incorporated in New York City ...
Philip Morris International Inc. (PMI) is an American multinational tobacco company, with products sold in over 180 countries. The most recognized and best selling product of the company is Marlboro. [4] Philip Morris International is often referred to as one of the companies comprising Big Tobacco.
History. Philip Morris’ eponymous brand was first made in England, it was introduced to the United States in 1847. Philip Morris incorporated in New York in 1902; until 1929, when the company purchased its first cigarette factory in Richmond, Virginia, their brands were made under license by Stephano Brothers of Philadelphia.
The Marlboro Man is a figure that was used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by advertising executive Leo Burnett in 1954. The images initially featured rugged men portrayed in a variety of roles [1 ...
The history of nicotine marketing stretches back centuries. Nicotine marketing has continually developed new techniques in response to historical circumstances, societal and technological change, and regulation. Counter marketing has also changed, in both message and commonness, over the decades, often in response to pro-nicotine marketing.
Altria Group, Inc. (previously known as Philip Morris Companies, Inc.) is an American corporation and one of the world's largest producers and marketers of tobacco, cigarettes, and medical products in the treatment of illnesses caused by tobacco. It operates worldwide and is headquartered in Henrico County, Virginia, just outside the city of ...
The word merit denotes a product worthy of praise or deserving of respect. Philip Morris had seen the competitive value of a so-called "health cigarette" following the first Surgeon General 's report on cigarettes in 1964. Over the course of the next 12 years Philip Morris worked on such a product, culminating in the 1976 product launch of the ...