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This was followed by Raven's subsequent addition in 1965 of a sixth separate and distinct base of power: informational power. [3] French and Raven defined social influence as "a change in the belief, attitude, or behavior of a person (the target of influence) which results from the action of another person (an influencing agent)", and they ...
John Robert Putnam French Jr. (August 7, 1913 – October 14, 1995) was an American psychologist who served as professor emeritus at the University of Michigan. He may be best known for his collaboration with Bertram Raven on French and Raven's five bases of power in 1959.
A must draw on the 'base' or combination of bases of power appropriate to the relationship to effect the desired outcome. Drawing on the wrong power base can have unintended effects, including a reduction in A's own power. French and Raven argue that there are five significant categories of such qualities, while not excluding other minor ...
Bertram Herbert Raven (September 26, 1926 – February 26, 2020) [1] was an American academic. He was a member of the faculty of the psychology department at UCLA from 1956 until his death. He is perhaps best known for his early work in collaboration with John R. P. French , with whom he developed an analysis of the five bases of social power .
Source credibility is "a term commonly used to imply a communicator's positive characteristics that affect the receiver's acceptance of a message." [1] Academic studies of this topic began in the 20th century and were given a special emphasis during World War II, when the US government sought to use propaganda to influence public opinion in support of the war effort.
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1 "Basis of power" or "base of power" 3 comments. 2 Pretress 2003 is a weak source. ... French and Raven's bases of power. Add languages. Page contents not supported ...