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A subscriber list, which is uploaded by the user for distributing messages. This may be enhanced with custom fields in order to hold additional information for each subscriber for filtering and targeted messaging purposes; A send engine, which allows users to distribute their message to the subscribers
MPs can receive users' complaints by placing report spam buttons on their webmail pages, or in their email client, or via help desks. The message sender's organization, often an email service provider, has to come to an agreement with each MP from which they want to collect users' complaints. [1] Feedback loops are one of the ways for reporting ...
On Internet usage, an email bomb is a form of net abuse that sends large volumes of email to an address to overflow the mailbox, [1] [2] overwhelm the server where the email address is hosted in a denial-of-service attack [3] or as a smoke screen to distract the attention from important email messages indicating a security breach.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. The term usually refers to ...
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Therefore, two types of email bounces have been created: hard bounces and soft bounces. [4] Both of them affect the IP reputation of the sender because the Email Service Providers (ESPs) consider the total bounce rate as a decision factor when directing the email into a user's Inbox. Briefly, the total bounce rate is calculated as the sum of ...
Measures to reduce the problem include avoiding the need for a bounce message by doing most rejections at the initial SMTP connection stage; and for other cases, sending bounce messages only to addresses which can be reliably judged not to have been forged, and in those cases the sender cannot be verified, thus ignoring the message (i.e ...
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