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Rae Dunn is a retail home wares brand founded by ceramist Rae Dunn in 1995. Its product line features a range of products including pillows, frames, and pet products, among other items, and is best known for its ceramic mugs and containers. All of the brand's items are also noted for featuring simple phrases emblazoned on them.
Products from the brand have been cited to be considerably coveted, with shoppers of the brand lining up early prior to a store's opening in order to acquire products. [ 9 ] [ 13 ] Dunn's brand has attracted a cult following, with shoppers being nicknamed "Rae Dunners" and "Rae Dunn Women" and labeled as "rabid" and "feral" by media outlets.
In 2014, Garden Ridge converted all stores to the At Home brand and floorplan. [7] The rebranding project changed the use of orange color for advertising to a soft grey and blue, and added a house symbol for the "o" in At Home. [8] The rebranding cost around $20 million. [8] At Home publicly filed an S-1 on September 4, 2015, to go public. [9]
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The original Natick Mall was developed by businessmen William Lane, Stephen Mugar, and John Brennan. Construction began in 1965, connecting two stand-alone locations of Sears and Filene's (which had opened in March and August 1965, respectively), with a 600,000-square-foot (56,000-square-meter), single-level shopping venue with 30 in-line stores.
In 1955, they spent $1,000 on the store's first ad. It was a full-page spread in a local paper. When sales tripled, the same week the ad was published, Morton decided to open a second store to reduce the cost of advertisement per unit. By 1971 there were seven Seaman stores. [2]
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