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Chrysler was founded by Walter Chrysler on June 6, 1925, [1] when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation. [2]Walter Chrysler had originally arrived at the ailing Maxwell-Chalmers company in the early 1920s, having been hired to take over and overhaul the company's troubled operations just after a similar rescue job at the Willys car company.
Although Chrysler introduced new logos for its brands in the 1990s and again in 2010 after the Fiat Group took control of the company, Jeep still uses the American Motors-era logo introduced shortly after American Motors purchased the brand in 1970. Until the Chrysler purchase, Jeep's logo also featured the American Motors emblem.
Beginning mid-year 1970, and ending with the 1971 model, there also was the Barracuda Coupe (A93), a low-end model that included the 198 cu in (3.2 L) Slant Six as a base engine, lower-grade interior, and (like other Coupe series Chrysler Corp. offered that year) had fixed quarter glass instead of roll-down rear passenger windows. [20]
The Chrysler company was founded by Walter Chrysler on June 6, 1925, [12] [13] when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation. [14] [15] The company was headquartered in the Detroit enclave of Highland Park, [16] [17] [18] where it remained until completing the move to its present Auburn Hills location in 1996.
Chrysler's development of turbine engines continued from the late 1960s into the 1970s, resulting in the creation of fifth- and sixth-generation engines. The turbines ultimately failed to meet government emissions regulations and had relatively poor fuel economy , despite promising early results and a $6.4 million contract from the ...
Plans for a carlike van had been proposed at Chrysler since the early 1970s, but it wasn’t until former Ford executives Hal Sperlich and Lee Iacocca reunited at Chrysler in 1978 that the minivan ...
Chrysler acquired a 35% share of the Spanish Barreiros in 1963, [4] and it became part of Chrysler Europe in 1969. Barreiros was renamed Chrysler España, S.A. in 1970. Also in 1963, Chrysler acquired the Greek company FARCO (founded in 1961 by the Kontogouris brothers to produce the Farmobil), which it renamed Chrysler Hellas S.A. after the ...
For some idea of the monument to hubris that was 1970s Chrysler, the automaker released its biggest vehicle — the 235.3-inch (or 19.6-foot) 1973 LeBaron — during the exact year of the OPEC oil ...