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Title screen of YouTube Originals. YouTube Premium, formerly known as YouTube Red, is a subscription service that provides advertising-free streaming of all videos hosted by YouTube, offline play and background playback of videos on mobile devices, access to advertising-free music streaming through YouTube Music, and access to "YouTube Original" series and films.
Music Key offered ad-free playback of music videos from participating labels hosted on YouTube, as well as background and offline playback of music videos on mobile devices from within the YouTube app. The service also included access to Google Play Music All Access, which provides ad-free audio streaming of a library of music. [14]
YouTube Music is a music streaming service developed by the American video platform YouTube, a subsidiary of Alphabet's Google.The service is designed with an interface that allows users to simultaneously explore music audios and music videos from YouTube-based genres, playlists and recommendations.
According to Interactive Advertising Bureau (IAB) guidelines, there are three types of video ad formats: [4]. Linear video ads — the ads are presented before, in the middle of, or after the video content is consumed by the user, in very much the same way a TV commercial can play before, during or after the chosen program.
YouTube's monetization system (logo pictured) is one of the most prominent sources of advertising revenue online. Advertising revenue is the monetary income that individuals and businesses earn from displaying paid advertisements on their websites, social media channels, or other platforms surrounding their internet-based content.
The YouTube campaign was successful with this demographic, hitting 24 percent awareness with an initial goal of 12–15 percent. [2] The ad received a lot of attention, accumulating 4 million views in its first month. It was the first ad of its kind, leading to similar ads in the following months. [2]
Google Ads, formerly known as Google Adwords, is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. [5]
Digital advertising strategies that largely rely on Re-targeting or repetitive exposure across websites and platforms are more likely to face the issue of display ad fatigue. Most common example of ad fatigue is Youtube Ads, Published by Google Ads Advertisers around the world.