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From its inception until 1978, Virginia Slims saw a steady increase in market share to 1.75% (3.9% of all female smokers). With the introduction of Lights in 1978, the market share increased to 2.5%. Other packings, including 120's, Ultra Lights, and Superslims helped push the market share to a peak of 3.1% (nearly 7% of female smokers) in 1989.
Unlit Eve and Eve Blue cigarettes, German made Unlit Eve Light 120 cigarette, American made (ultra light and menthol styles similar) Eve's packaging was created by Lubalin, Smith, & Carnase, and originally featured an art nouveau design that covered both the box and the cigarettes. [ 6 ]
In May 1989, the Italian island of Capri sued Brown & Williamson for using the name on their ultra-slim cigarette brand. A lawsuit that the island filed against the Louisville-based tobacco company went to trial in Rome on June 30, 1989. Capri officials say they do not want their paradise associated with a potentially harmful product, and Brown ...
5. Virginia Slims Superslims. Tar 1 mg. Nicotine 0.1 mg. Virginia is a cigarette brand owned by a tobacco industry giant, Altria (NYSE:MO). The brand focuses on female consumers mainly, offering a ...
The brand was launched in 1981 by Philip Morris USA as a "low-nicotine" brand in the United States which the company dubbed as "de-nic". [1]The company claimed that Next was better than other low-nicotine varieties because its taste was indistinguishable from regular cigarettes.
Merit Ultra Lights are mentioned in Lev Grossman's The Magicians (Grossman novel). Merit Ultra Menthols are mentioned in AMC's The Walking Dead, Season 4 Episode 6 ('Live Bait'). Merit Ultra Lights are mentioned in Bret Easton Ellis American Psycho. Blair Waldorf smokes Merit Ultra Light in the second novel of Gossip Girl
An old pack of English Benson & Hedges cigarettes, with a UK text warning at the bottom of the pack. Benson & Hedges was founded in London in 1873 by Richard Benson and William Hedges as Benson and Hedges Ltd. Alfred Paget Hedges succeeded his father in the business in 1885, the same year which Richard Benson left the business.
These brands include decorative ones like Eve, marketed strictly toward women like Virginia Slims, or as evening-out styles like Sobranie Cocktail, designed to appeal to women, and their counterpart Sobranie Black Russian, the darker colours of which targeted a male market. [1]