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According to 42 Dugg, the song came about after connecting with Lil Baby during the 2020 Super Bowl in Miami Gardens. [1] On April 9, 2020, he uploaded a clip on Instagram previewing the song's music video. [2] It was released on May 1, 2020, as part of the deluxe version of My Turn, included as the final track on the album. [3]
The music video for the track was released on March 13, 2020, three days after 42 Dugg was arrested on federal gun charges. It has over 90 million views as of January 2021. [ 3 ] [ 4 ] [ 5 ] The video was directed by Jon J. [ 6 ]
The music video was directed by Lil Baby himself and released alongside the single. It begins with Lil Baby having a phone call. He, 42 Dugg and Veeze then each walk down a staircase with bags of money. [3] Through most of the video, the three are surrounded by Maybachs and Campagna T-Rex's, while showing off how much money they have. [4]
In addition to a Grammy Award, Lil Baby has won an MTV Video Music Award, two BET Awards, and was named the all-genre Artist of the Year at the 2020 Apple Music Awards. He founded the record label Glass Window Entertainment (known previously as 4PF) as an imprint of Motown and Capitol in 2023; he has signed frequent collaborators 42 Dugg and ...
Writing for Uproxx, Caitlin White commented, "All the rappers deliver on their verses, but Lil Baby's final, rapid-fire effort is definitely worth sticking around for." [ 1 ] Mitch Findlay of HotNewHipHop wrote, "Though Lil Baby certainly has the edge in that department being a superstar and all, that doesn't stop the other three from bringing ...
Dion Marquise Hayes (born November 25, 1994), known professionally as 42 Dugg, is an American rapper from Detroit, Michigan.He signed with Yo Gotti and Lil Baby's respective labels, Collective Music Group (CMG) and Glass Window Entertainment (previously known as 4PF), through a joint venture with Interscope Records in 2019. [6]
42 Dugg has dropped off the video for the Lil Durk-featuring song "Free Ric" from Dugg's latest album 'Free Dem Boyz.' In the visual, they mob the streets.
A music video for the song, "Heatin Up" featuring frequent collaborator Gunna, was released on February 28, 2020, [16] while the music video for "Forever" featuring Lil Wayne, was released on March 3, 2020. [17] Both videos were directed by Jon J. [16] [17] The music video for "Grace" featuring 42 Dugg, was released on March 13, 2020. [18]