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In November 2023, Nike announced a 9% dividend increase -- marking the 22nd consecutive year the company raised the dividend. Nike now yields a respectable 1.8% -- which is higher than the yield ...
Data source: Nike. Chart by author. Nike expects that slowdown to deepen, with a mid-single-digit drop in its reported revenue in fiscal 2025. Analysts are bracing for a 5% decline.
The drop was especially steep in the US, where sales fell 10%; and in China, where they were down 14%. Basically, demand hasn’t been this low since the first year of the pandemic.
The world's largest footwear maker still has a lot to prove.
In the fiscal fourth quarter that ended May 31, Nike's sales fell by 2% year over year to $12.6 billion, led by the floundering direct-to-consumer business, which dropped 8% to $5.1 billion.
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