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2. Adidas: The history of the Three Stripes on football shirts - AOL

   www.aol.com/adidas-history-three-stripes...

   Adidas' 'Three Stripes' have become an emblem of the brand – and it's evolved over the years… Adidas: The history of the Three Stripes on football shirts Skip to main content

3. Three stripes - Wikipedia

   en.wikipedia.org/wiki/Three_stripes

   Finnish Sport Museum has a pair of footwear from the 1940s with the three stripes by Finnish athletic footwear brand Karhu Sports. [3] According to another source, the three stripes mark was created by the Adidas company founder, Adolf Dassler, and first used on footwear in 1949, when Adidas was founded. [1]

4. Karhu (sports brand) - Wikipedia

   en.wikipedia.org/wiki/Karhu_(sports_brand)

   In 1952, Karhu sold the "three stripes" trademark it had been using to a then little-known German brand Adidas for the equivalent of 1,600 euros and two bottles of whiskey. [5] [9] In the 1960s Karhu began to use the M-logo in its place. [8] The 'M' (that comes from "Mestari" which means "champion" in Finnish) is still in use on Karhu shoes. [4]

5. Le Coq Sportif - Wikipedia

   en.wikipedia.org/wiki/Le_Coq_Sportif

   [citation needed] By 1966 Le Coq Sportif was the biggest sports brand in France and that same year the company signed a deal with Adidas to produce the three stripes clothing products in France. Terms of the contract ruled that Adidas focused on footwear while LCS took over of textile products. [7]

6. Thom Browne - Wikipedia

   en.wikipedia.org/wiki/Thom_Browne

   Thom Browne long used a three-bar design on its clothing, only changing it to the four-stripe design after Adidas objected in 2007. [37] Adidas sued Thom Browne's brand in 2021, claiming Thom Browne's four-bar and "Grosgrain" stripe patterns on its shoes and high-end activewear violated its three-stripe trademark rights. [38]

7. Adidas - Wikipedia

   en.wikipedia.org/wiki/Adidas

   The three stripes are Adidas's identity mark, having been used on the company's clothing and shoe designs as a marketing aid. The branding, which Adidas bought in 1952 from Finnish sports company Karhu Sports for the equivalent of €1,600 and two bottles of whiskey, [ 8 ] [ 9 ] became so successful that Dassler described Adidas as "The three ...