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The popularity of the Temecula Valley Wine Country and Pechanga Resort & Casino have been the driving forces in a fourfold increase in visitor spending in the valley from $131 million in 2000 to an estimated $538 million in 2006, according to a report released by the Temecula Valley Convention & Visitors Bureau. [14]
The Temecula Valley Balloon and Wine Festival, then known as the Rancho California Balloon and Wine Festival, was started in 1983 by Walt Darren, a commercial airline pilot and avid balloonist and by Evelyn Harker a veteran event organizer and fundraiser. The seed money was provided by Kaiser Development Company and sponsors came from the local ...
An American Viticultural Area (AVA) is a designated appellation for American wine in the United States distinguishable by geographic, geologic, and climatic features, with boundaries defined by the Alcohol and Tobacco Tax and Trade Bureau (TTB) of the United States Department of the Treasury. [1]
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In 1984, the Temecula American Viticultural Area (AVA), the official designation for the local wine country (renamed the Temecula Valley AVA in 2004), was established. [40] In 1985, the completion of Interstate 15 between the Greater Los Angeles area and San Diego began a subdivision land boom , making it possible to own a new home in Temecula ...
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It was the first new large-scale winery to be established in the valley since before prohibition. Following the establishment of the Mondavi estate, the number of wineries in the valley continued to grow, as did the region's reputation. Some California wine makers began to produce quality wines but still had difficulty marketing them.
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