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Wieden+Kennedy (W+K; / ˈ w aɪ d ən-/ [1] earlier styled Wieden & Kennedy) is an American advertising agency best known for its work for Nike.Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world.
The "Just Do It" campaign launched in 1988 was highly successful, with the company defining the meaning of "Just Do It" as being both "universal and intensely personal." [4] While Reebok was directing their campaign at aerobics during the fitness craze of the 1980s, Nike responded with "a tough, take no prisoners ad campaign." One of the ...
"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson. It was also used as an advertising campaign for EA Sports' Madden NFL 22. Jackson was the first athlete in the modern era to play professional baseball and football in the ...
The sales and exposure that Bo’s campaign generated helped Nike seize control of the cross-trainer market and wrest the industry’s No. 1 slot back from Reebok.
It led to Nike creating the "Stand Up Speak Up" campaign. [2] Together with Nike and other top European players like Rio Ferdinand and Carles Puyol, the protests against this continuing problem inviting football fans to voice their opposition to racism. The symbol of the campaign is two interlocked wristbands, one black, and one white. About ...
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Risk Everything was an advertisement campaign created for American sports apparel company Nike by the American advertising agency Wieden+Kennedy.The advertisement campaign, spanning radio, television, out-of-home, online advertising and print media, was specially made for the 2014 FIFA World Cup and starring well-known football players from national teams and clubs.
Tag, and its associated campaign, was a financial and critical success. Nike's profits for the quarter following the release of the campaign rose 8.3%, despite the fact that sales in the United States fell 2% in the same period, likely due to the economic turmoil following the September 11 attacks. Nike ended the fiscal year with sales up 5.5%. [4]