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Menswear loves heritage, and that means when you slip on a Lacoste polo you're going to look as great as your dad did in college pictures from the '80s, or as good as your grandpa looks in pics ...
Lacoste S.A. is a French luxury sports fashion company, founded in 1933 by tennis player René Lacoste, and entrepreneur André Gillier. It sells clothing , footwear , sportswear , eyewear , leather goods , perfume , towels and watches .
As he desired to exude a certain "WASPishness" in his clothes, initially adopting the style of clothiers like Brooks Brothers, J. Press, and "Savile Row"-style English clothing, he prominently included this attire from the "sport of kings" in his line, replete with a logo reminiscent of Lacoste's crocodile emblem, depicting a polo player and pony.
In 2014, Women's Polo was launched. [35] While originally focused on clothing centered around the sport of polo, the brand evolved into Ralph Lauren's top-selling and highest-produced complete line of clothing, which is readily available worldwide. [36] [37] The line also helped popularize the polo shirt in American and global fashion. [38]
In 1953, David Crystal, the owner of Izod and Haymaker, bought 50% of the rights to market Lacoste in America. The "Izod" and "Haymaker" brands were already established there. "Lacoste" was added to enhance the brands' prestige and introduce the name to American markets. The resulting union of the two companies was the piqué polo/tennis shirt ...
In 1929 René Lacoste, the French 7-time Grand Slam champion, decided that the stiff dress shirts and ties usually worn by tennis players were too cumbersome and uncomfortable for the tennis court. Instead, he designed a loosely-knit piqué cotton shirt with an unstarched, flat protruding collar and a longer shirt-tail in back than in front.
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