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Pricing designed to have a positive psychological impact. For example, there are often benefits to selling a product at $3.95 or $3.99, rather than $4.00. If the price of a product is $100 and the company prices it at $99, then it is using the psychological technique of just-below pricing.
Revenue-oriented pricing: (also known as profit-oriented pricing or cost-based pricing) - where the marketer seeks to maximize the profits (i.e., the surplus income over costs) or simply to cover costs and break even. [3] For example, dynamic pricing (also known as yield management) is a form of revenue oriented pricing.
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Holding over the destination or alternate airports is a required part of some flight plans. Holding (circling in a pattern designated by the airport control tower) may be necessary if unexpected weather or congestion occurs at the airport. If the flight plan calls for hold planning, the additional fuel and hold time should appear on the flight ...
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