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Monogram is an American brand and former manufacturing company of scale plastic models of cars, aircraft, spacecraft, ships, and military vehicles since the early 1950s. The company was formed by two former employees of Comet Kits, Jack Besser and Bob Reder. Mattel acquired Monogram in 1968, and the firm passed through various owners and was ...
The Revell name now stands alone in the company logo, without the Monogram name also present, though Monogram still exists as an important line of models in the Revell catalogue. Hobbico also acquired Revell of Germany in 2012, reuniting the two brands under one banner, but often models sold in the U.S. show Revell Germany as the parent with ...
OzMods Scale Models (Australia) ParryArt (Australia) Quickboost (Czech Republic) - brand of Aires. Planet Models (Czech Republic) - brand of Special Hobby. Reskit (Ukraine) Rising Sun Modeling (Japan) - brand of Konishi. Silver Wings (Poland) Studio 27 (Japan) - brand by Gilles.
The target market were young hobbyists, similar to the kits of the rival companies, Monogram and Revell. Aurora profitably targeted a younger demographic than their competitors, creating smaller-sized, less detailed models at a lower price. [4] [5] The first kits came in late 1952 and were 1:48 scale aircraft models.
One of the largest distinctions between 1:72 scale and 1:35 scale aside from the obvious size was the amount of ready-to-paint dioramas and sets available to small-scale modelers. Airfix, a leader in the small-scale model market offered several kits for modelers from pontoon bridges, the Atlantic wall, Waterloo, and many others. These kits came ...
Abrex Kovove Modely Aut – Czech firm, Škoda models in 1:43, 1:24 & some 1:18. Also 1:18 scale Jawa motorcycles. A.C. Gilbert Company – American manufacturer of 1:32 scale slot cars and sets, 1930s–1960s, though mostly made erector sets. Academy Plastic Model – Korean plastic model maker, mostly military vehicles.
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