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The term key art was defined by The Hollywood Reporter (who awarded the annual Key Art Awards, founded in 1972) as “the singular, iconographic image that is the foundation upon which a movie’s marketing campaign is built.” [4] Nicole Purcell, the president of Clio (who incorporated the Key Art Awards into their own awards in 2011), explained that key art was historically understood to be ...
In 2014, the Key Art Awards were acquired by the Clio Awards and renamed Clio Key Art Awards, now returning to the Dolby Theatre. [3] [1] The program would go on to be renamed in 2017 to the Clio Entertainment Awards, now dedicated to the marketing industries in film, television, live entertainment, and gaming. [2] [3] [1] [7] [8]
The Key Art Awards were an annual collection of honors given for outstanding achievement in artwork and other promotional materials advertising movies. [1] The awards are sponsored by The Hollywood Reporter , a trade paper published for the entertainment production community.
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Memphis was born on the evening of December 11, 1980, when Sottsass invited a group of young designers and architects to discuss the future of design. [3] Together, they wanted to change the concept of what design had been focused on, which had been Modernism and aimed to do so by creating and forming a new design collective.
A design review is a milestone within a product development process whereby a design is evaluated against its requirements in order to verify the outcomes of previous activities and identify issues before committing to—and, if need be, to re-prioritise—further work. [1]
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