Search results
Results from the WOW.Com Content Network
This database compiles, systematizes, and evaluates relevant content-analytical variables of communication and political science research areas and topics. Siegfried Kracauer provides a critique of quantitative analysis, asserting that it oversimplifies complex communications in order to be more reliable. On the other hand, qualitative analysis ...
Qualitative Research Reports in Communication is a peer-reviewed annual academic journal sponsored by the Eastern Communication Association.The journal publishes brief qualitative and critical research essays of 2,500 words or less on a wide range of topics extending and enhancing the understanding of human communication.
Qualitative research is often used to explore complex phenomena or to gain insight into people's experiences and perspectives on a particular topic. It is particularly useful when researchers want to understand the meaning that people attach to their experiences or when they want to uncover the underlying reasons for people's behavior.
Qualitative marketing research involves a natural or observational examination of the philosophies that govern consumer behavior.The direction and framework of the research is often revised as new information is gained, allowing the researcher to evaluate issues and subjects in an in-depth manner.
Qualitative Market Research: An International Journal is a peer-reviewed academic journal that publishes academic research on qualitative research methods and its applications in market research, marketing, and consumption. It is published by Emerald and the editor-in-chief is Fiona Spotswood (University of Bristol). The journal was established ...
The journal is abstracted and indexed in Scopus, EBSCO databases, ERIC, ProQuest databases, and the Social Sciences Citation Index.According to the Journal Citation Reports, its 2018 impact factor is 0.900, ranking it 77th out of 88 journals in the category "Communication" [1] and 129th out of 147 journals in the category "Business". [2]
Qualitative Research is a bimonthly peer-reviewed academic journal covering qualitative research methods in the fields of sociology and other social sciences. It was established in 2001 and is published by SAGE Publications. The founding editors were Sara Delamont and P. Atkinson. [1]
The Forum: Qualitative Social Research (German: Forum Qualitative Sozialforschung) is a triannual peer-reviewed online academic journal covering the theory, methodology, and application of qualitative research. [1] The editor-in-chief has been Katja Mruck (Free University of Berlin) since the journal's conception. [2]