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From inception, Virginia Slims have been designed and marketed as a female-oriented fashion brand, generally targeted to a younger demographic (18- to 35-year-olds).While various themes emerged in the marketing campaigns over the years, the basic threads have been independence, liberation, slimness, attractiveness, glamour, style, taste and a contrast to men's cigarettes.
In the 1990s, tobacco companies continued to advertise cigarettes as "torches of freedom" as they sought to expand their markets around the world. Such brands as Virginia Slims continued to put forward the idea of modernity and freedom in new markets. The use of this imagery when advertising the cigarette has been specifically targeted at women ...
She was the model in the last [5] cigarette commercial televised in the U.S. (for Virginia Slims, aired at 11:59 pm on January 1, 1971, on The Tonight Show). [6] Hamel had been a model in print advertisements, not just for Slims, but also for Pall Mall Gold cigarettes. [7] Hamel started appearing in TV series in 1975.
5. Virginia Slims Superslims. Tar 1 mg. Nicotine 0.1 mg. Virginia is a cigarette brand owned by a tobacco industry giant, Altria (NYSE:MO). The brand focuses on female consumers mainly, offering a ...
Drawing inspiration from Virginia Slims, Eve sought to attract female consumers by positioning cigarettes as fashionable accessories. [6] Numerous print advertisements depicted women in elegant attire, a notably more conservative image compared to their Virginia Slims counterparts, which was associated with the women's movement . [ 7 ]
East German cigarettes. Cigarette smoking for weight loss is a weight control method whereby one consumes tobacco, often in the form of cigarettes, to decrease one's appetite. The practice dates to early knowledge of nicotine as an appetite suppressant. Tobacco smoking was associated with appetite suppression among Pre-Columbian indigenous ...
The Virginia Slims brand was the last commercial shown, with "a 60-second revue from flapper to Female Lib", shown at 11:59 p.m. on 1 January 1971 during a break on The Tonight Show. [63] After the television ban, most cigarette advertising took place in magazines, newspapers, and on billboards. [61]
Reemtsma. East Germany. 1972; 52 years ago (1972) Caines. House of Prince. Denmark. 1990; 34 years ago (1990) Cambridge. Philip Morris USA.